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Chinese milk tea brands win over young consumers around the world_我的网站

A | 8月26日，国务院新闻办公室举行“开局起步‘十五五’”系列主题新闻发布会，介绍全力抓好“十五五”规划实施，加快推进新型工业化有关情况。工业和信息化部信息通信发展司司长刘郁林表示，将强化改革牵引，打造市场化、法治化、国际化的一流营商环境。一方面优化行业治理，健全市场准入、公平竞争、信用管理的基础制度，持续推进行业法律法规建设，优化信息通信服务，强化平台经济人工智能等领域监管。

B | (ECNS) -- Chinese modern tea brands such as Mixue Ice Cream & Tea and CHAGEE are rapidly expanding overseas and gaining popularity among young consumers around the world. From Southeast and Central Asia to the Americas, long queues outside Chinese tea shops are becoming an increasingly common sight. Mixue Ice Cream & Tea now operates more than 4,500 stores across 16 countries. The brand recently opened its first store in São Paulo, Brazil, after entering the U.S. and Mexican markets. In Kyrgyzstan, its affordable ice cream and fresh lemonade have proved particularly popular, with local customers accounting for 95% of sales. Localization has been key to Mixue’s overseas growth. In Cambodia, for example, the company uses locally sourced dragon fruit and passion fruit to cater to local tastes while developing regional supply chains. Meanwhile, CHAGEE has opened more than 370 stores overseas, including over 220 in Malaysia. The brand incorporates elements of traditional Chinese culture into its modern packaging and store designs, drawing inspiration from traditional embroidery and Chinese opera. Combined with prominent locations in major shopping malls, this distinctive cultural identity has helped Chinese milk tea become an increasingly fashionable choice among young consumers overseas. (By Intern Lin Qiaochu, Zhang Dongfang) 。另一方面深化开放合作，有序推动电信领域扩大自主开放，持续深化信息通信领域国际交流合作，推动形成具有广泛共识的数字治理规则和标准。